Brief: Our client, Healthclub TV, is an online fitness platform that allows users to build their custom workout playlists. Our goal is to improve the web experience of the platform.
Project Description: A redesigned web experience that meets needs of two distinct user groups based on a solid understanding of each user group's mental model.
Team: Monika Bolzon
My Role: User Research, Stakeholder Interview, Data Synthesis, Design Strategy, Wireframing, UI Design, Future Proposal
Duration: 3 weeks
Tools: Axure RP, Principle, Photoshop, Illustrator, Excel, PowerPoint
A mismatch between information provided and information needed
The website had a large amount of information and content for the two user groups: trainer and trainee. However, we heard from both user groups that some of the information was confusing and irrelevant to them. On the other hand, users were missing important bits of information they are looking for.