Context: My friend and I both enjoyed the game Pokémon GO when it first came out, but at the same time, we recognized that user experience of the game could be much improved.
Team: Alison Pong
My Role: User Research, Data Synthesis, Wireframing, Usability Testing, Future Proposals
Duration: 10 days
Tools: Axure RP, POP, Photoshop, Illustrator, PowerPoint
Define the problem
Current app is unable to effectively teach its players how-to-play the game
Based on our user research, we learned that the game attracts a large base of veteran gamers who have extensive knowledge of Pokémon from their past experiences, as well as new players who have little to no knowledge of the Pokémon stories. They have different motivations and goals for Pokémon GO. Nevertheless, these users have one frustration in common: they often find themselves getting lost in the game, especially when they first start playing.
How do we give users the right amount of control without reducing the elements of surprise?
It is critical for us to find a balance such that the newly designed experience caters to both novice and expert users.